This time, we would like to introduce non-alcoholic travel, or non-alcoholic travel for short.
Non-alcoholic travel is a travel style in which one does not drink alcohol as much as possible or even a drop when traveling.
This non-alcoholic travel is actually attracting a lot of attention these days.
It has even been selected as one of the travel trend predictions for 2024 by the Expedia Group.
https://www.expedia.co.jp/stories/2024-travel-trends/
I know there are many drinkers who think, “I can’t do this trip without alcohol.
But we want to share the appeal of non-alcoholic travel with such drinkers.
In this article, we will introduce what non-alcoholic travel is all about, what you can do and enjoy, and why and how even those who like to drink can enjoy non-alcoholic travel.
What exactly is non-alcoholic travel?
As explained at the beginning of this article, non-alcoholic travel is traveling with less alcohol or without drinking a drop.
All you drinkers, don’t close the page here and read some more.
Why is non-alcoholic travel so popular?
For detoxification
Many people take non-alcoholic trips as detox trips, where they do not drink alcohol during the trip to make their body and mind healthier.
One of the reasons for the popularity of non-alcoholic travel is that it is a way to relax the body and mind without drinking.
Don’t say, “Drinking alcohol is detoxing!” Please don’t say, “I’m not a drinker.
Young people are turning away from alcohol
Recently, it is said that young people are turning away from alcohol.
And on the other hand, the demand for non-alcoholic beverages is increasing.
Even among young people, it is said that there is a large shift away from alcohol, especially among those in the Generation Z age group who are over 20 years old or in their mid-20s.
This is true not only in Japan but also in other countries.
In the UK, the amount of alcohol consumed by each generation was the lowest among Generation Z.
This shift away from alcohol among young people is also a factor, which is why non-alcoholic travel is becoming popular.
As an aside, I love women who look good with alcohol, but it is sad to see the number of women of the same age who like to drink alcohol is decreasing.
Other Reasons
Other reasons why non-alcoholic travel is enjoyed are that people who cannot drink do not enjoy the trip, and the absence of a hangover makes for a long, productive day in the morning.
Purpose of non-alcoholic travel
There are many ways to enjoy travel, but I feel that most conventional travel involves drinking.
We drink at bars at night, we talk over drinks at hotels and inns, and in other countries, we socialize with new friends and people through alcoholic beverages on cruises and parties at our destination.
So what in the world is the purpose of non-alcoholic travel?
Elements of wellness and mindfulness through sobriety
Wellness is an attitude toward living better.
Mindfulness is about experiencing things as they are happening here and now, not in the past or future, just focusing on what is in front of us.
Trying to achieve these results by abstaining from alcohol is the purpose of non-alcoholic travel.
By abstaining from alcohol on a trip, you can focus on the trip with higher quality.
Not only that, but for those who usually prefer to drink, traveling with no alcohol has its own wellness and mindfulness benefits.
Once you experience wellness and mindfulness, you will feel a sense of well-being and fulfillment.
How to enjoy non-alcoholic travel
From here, we will introduce what exactly you can enjoy on a non-alcoholic trip and how you can enjoy it.
Basically the same as a normal trip.
Basically, just travel normally. However, in that journey, you will eliminate the presence of alcohol.
This may be tough for those who like to drink, but try your best as part of detox, wellness, and mindfulness!
Enjoy non-alcoholic bars and mocktails
How about enjoying a special drink at a fashionable bar that offers non-alcoholic drinks?
In recent years, the number of fashionable bars offering non-alcoholic drinks has been increasing worldwide.
Mocktails are non-alcoholic cocktails. Just like cocktails, you can enjoy special drinks created by bartenders.
Enjoy your mornings to the fullest.
Morning on a trip without alcohol is comfortable. You don’t have to worry about hangovers or physical discomfort caused by alcohol.
On non-alcoholic travel mornings, you wake up early and have a wonderful time in the morning.
late-night coffee shop
These days, more and more cafes are open even late at night.
They have become an alternative to nightlife due to the shift away from alcohol among young people.
On a non-alcoholic trip, go to a late-night café instead of an izakaya or bar and enjoy conversation with friends or a relaxing time alone.
Enjoy the nightlife without alcohol.
Nightlife refers to nighttime activities and spending time at tourist attractions.
You can enjoy the night view on an after-dark tour or go stargazing if you are non-alcoholic.
It may also be fun to visit a planetarium, which is not often visited!
Enjoy culture such as art and music
If you want to feel more wellness and mindfulness on a non-alcoholic trip, this is the one.
You can go to an art museum or museum exhibit. Or go to a musical or artist concert.
I also recommend enjoying traditional and local food.
If you are not normally cultured, you may not appreciate the goodness or you may be nervous, but take the plunge!
Place to enjoy non-alcoholic beverages in Tokyo
Finally, here are some popular bars in Tokyo where you can enjoy non-alcoholic beverages.
SUMADORI BAR SHIBUYA
Located in Shibuya, Tokyo is SUMADORI BAR Shibuya, a non-alcoholic bar based on the concept of “Be yourself, not drink”.
Here, you can choose from more than 100 types of drinks, including craft drinks, with the flavor and alcohol content that best suits you.
It is a bar that offers a space where both those who can drink and those who cannot drink can enjoy themselves together.
| Official website | https://www.sumadoribar-shibuya.jp/ |
| Address | 23-10 Udagawa-cho, Shibuya-ku, Tokyo (1 minute walk from Shibuya Station) |
| Business Hours | Tuesday – Thursday and Sunday: 12:00 – 22:00 Friday and Saturday: 12:00 – 23:00 |
| regular closing day | Monday |
| TEL | 0120−779−889 |
| https://www.instagram.com/sumadoribar.shibuya/ |
Finally
In this issue, we have introduced non-alcoholic travel, which is expected to be a travel trend in 2024.
To recap, non-alcoholic travel is defined as travel without or withholding a single drop of alcohol during the trip.
With the recent trend away from alcohol, detoxification, wellness, and mindfulness, non-alcoholic travel will continue to be a popular way to travel in the future.
Why not experience the best non-alcoholic travel experience by referring to the ways to enjoy non-alcoholic travel introduced in this article?
Thank you very much for your time.
【written by: よだとも/YodaTomo】
◯We also recommend this article
